Amazon Web Services (AWS) AI Labs researchers have developed a novel approach using reinforcement learning (RL) to customize general-purpose AI agents for specific business needs. This method significantly enhances task success rates in specialized domains, even with limited training data, offering a more efficient and cost-effective solution than traditional AI
![[William Shatner] in a Raisin Bran Super Bowl ad.](https://contenu.nyc3.cdn.digitaloceanspaces.com/journalist/d5c71341-b814-4f0f-8204-d7bcbfb960d9/thumbnail.jpeg)
Raisin Bran has unveiled its Super Bowl 60 commercial, featuring a character named "Will Shat," played by the iconic William Shatner. The ad cleverly plays on Shatner's legacy and the digestive benefits of the cereal, using a series of humorous double entendres and a narrative that
Amazon Web Services (AWS) AI Labs researchers are pioneering a new method to customize multi-turn AI agents for specific business needs using reinforcement learning (RL). This approach aims to enhance the performance of general-purpose AI systems in specialized domains without requiring extensive machine learning expertise or significant computational resources, potentially
Amazon is revolutionizing how brands connect with influencers and content creators through its Creator Connections program. This initiative aims to boost brand visibility and drive sales by offering structured collaboration opportunities, evolving from earlier affiliate models to a more integrated approach. The program leverages Amazon's strengths in sales
Luxury Italian fashion house Brunello Cucinelli has unveiled a cutting-edge e-commerce site powered by artificial intelligence, promising a bespoke and highly tailored online shopping journey for its discerning clientele. The platform, called Callimacus, was developed in-house by Solomeo AI in alignment with the brand’s focus on human-centered innovation. Key
Amazon has announced the launch of its new Orders API v2026-01-01, a significant update designed to simplify and enhance the integration process for sellers on its platform. This new version promises greater efficiency in retrieving order data, including package and tracking information for Fulfillment by Merchant (FBM) orders, and offers