Puppy Bowl XXII Scores Record Number of Brand Partnerships for Canine Adoption Event
Animal Planet's Puppy Bowl XXII is set to be the most expansive yet, boasting a record-breaking 16 brand partners. This beloved, long-running television event dedicated to pet adoption will air across multiple Warner Bros. Discovery networks, offering a heartwarming alternative to the Super Bowl.
Key Takeaways
- Puppy Bowl XXII features an all-time high of 16 brand partners, including both new and returning companies.
- The event will showcase a record 150 adoptable dogs from 72 shelters across various U.S. territories and islands.
- New this year are special segments highlighting senior dogs and an inside look at shelter staff.
A Record-Breaking Lineup of Partners
This year's Puppy Bowl marks a significant milestone with 16 brand partners, the largest number in the event's history. Among the new collaborators are JetBlue, Chip City Cookies, Ben & Jerry’s, Fi, Beyond Yoga, Luckables, Learning Express Toys and Gifts, and Athletic Brewing Company. These newcomers join a roster of returning partners such as Best Friends Animal Society, NFL Players Association, Puppy Sphere, Pooch Perks, Grounds & Hounds Coffee Co., The USO, Valpak, and Wallis Annenberg PetSpace. This extensive network of partners helps amplify the event's core mission: finding forever homes for rescue puppies.
Josh Kovolenko, svp of marketing factual for Animal Planet and Discovery, highlighted how these collaborations bring the Puppy Bowl to life through various activations. "From JetBlue’s inflight and on-the-ground experiences to our continued work with Best Friends Animal Society, every partnership deepens fan engagement while supporting pet adoption efforts across the country," he stated.
More Pups, More Play, More Purpose
The three-hour spectacle will feature an unprecedented 150 dogs hailing from 72 shelters across the United States, Puerto Rico, and the British Virgin Islands. These adorable athletes will compete as part of Team Fluff and Team Ruff. Referee Dan Schachner returns for his 15th year to ensure fair play. The event will also shine a spotlight on 15 special needs dogs, demonstrating their resilience and charm.
Adding to the excitement, Puppy Bowl will introduce a special exhibition game for senior dogs, pitting "Team Oldies" against "Team Goldies" in the Pro-Dog Halftime Showdown. For the first time, viewers will get an inside look at shelter staff cheering on their puppy players. Additionally, a "Barking Lot Tailgate" party, hosted by Raising Cane’s Chicken Fingers with appearances from founder Todd Graves and his dog Cane III, will add to the pre-game festivities.
A Tradition of Adoption
Now in its 22nd year, the Puppy Bowl remains the original and longest-running television event dedicated to animal adoption. Airing at 2 p.m. ET, it will be simulcast across Animal Planet, Discovery, TBS, truTV, HBO Max, and discovery+, ensuring a wide audience can tune in to support these deserving pups.