Manscaped's Super Bowl Ad Features Singing Hair Monsters in Emotional Debut

Men's grooming brand Manscaped is making its highly anticipated Super Bowl debut with a unique and memorable 30-second commercial titled "Hair Ballad." The ad, created by Quality Meats, features anthropomorphic clumps of human hair singing a surprisingly emotional song about their existence and eventual demise at the hands of Manscaped products. This marks a significant milestone for the company, founded in 2016, as it expands its brand presence beyond its initial focus on groin grooming.

Key Takeaways

• Manscaped's first Super Bowl ad, "Hair Ballad," features singing hair monsters.
• The ad aims for a unique, "grotesque-yet-weirdly-lovable" approach, avoiding typical celebrity endorsements.
• The campaign, "Mancare Your Everywhere," highlights Manscaped's expanded product line for various body parts.
• The ad will air just before kickoff at Super Bowl 60.

A New Kind of Super Bowl Commercial

The "Hair Ballad" spot presents a novel concept for a Super Bowl advertisement. Instead of relying on celebrity cameos, the ad focuses on animated hairballs that express feelings of loyalty and companionship with their former hosts. The lyrics, such as "I was your scruff, your loyal friend," imbue these characters with an unexpected emotional depth. Gordy Sang, co-founder and co-CCO of Quality Meats, stated their intention was to create something "America's eyeballs have never seen before," opting for a "grotesque-yet-weirdly-lovable" aesthetic.

"Mancare Your Everywhere" Campaign

This Super Bowl commercial is part of Manscaped's broader "Mancare Your Everywhere" campaign. This initiative emphasizes that the brand now offers grooming solutions for all parts of a man's body, not just the groin area. The "Hair Ballad" ad visually represents this by showing hair monsters originating from various areas like the chest, chin, and eyebrows. The ad concludes with a humorous and punchy ending that connects back to Manscaped's origins and playful brand voice.

Manscaped's Humorous Advertising Tradition

"Hair Ballad" continues Manscaped's established pattern of employing humorous and often absurd advertising. Previous notable campaigns include "Send Face Pics Instead," which humorously encouraged men to send unsolicited face pictures, and "The Boys," featuring men with their unruly, hairy miniature doppelgängers. For those who wish to see more of the melancholic hair monsters, an extended 60-second version of the ad will be available on Manscaped's YouTube channel.