Bud Light's Super Bowl 60 Ad: A Runaway Keg Crashes a Wedding with Star Power
Bud Light is bringing back familiar faces for its Super Bowl 60 commercial, titled "Keg." The ad features Post Malone, Shane Gillis, and Peyton Manning in a humorous scenario where a runaway keg disrupts a wedding reception. The commercial highlights the brand's long-standing presence in Super Bowl advertising and its commitment to creating memorable moments for fans.
Key Takeaways
- Bud Light's Super Bowl 60 ad, "Keg," stars Post Malone, Shane Gillis, and Peyton Manning.
- The commercial depicts a chaotic but ultimately successful rescue of a runaway Bud Light keg at a wedding.
- The brand is offering promotions, including $60 off kegs and stadium giveaways, to celebrate Super Bowl 60.
- Anheuser-Busch is a major advertiser for Super Bowl 60, with significant airtime across multiple brands.
A Wedding Gone Wild
The 60-second spot, developed by Anomaly, unfolds at a picturesque cliffside wedding reception. The narrative kicks off when a Bud Light keg escapes its dolly and begins a perilous journey down the hillside. The entire wedding party, including the bride and groom, gives chase. Amidst the chaos, set to Whitney Houston's "I Will Always Love You," the keg miraculously lands safely, allowing Shane Gillis to casually tap it for the disheveled but relieved guests.
Post Malone, a long-time collaborator with Bud Light, expressed his enthusiasm for the project. "It’s always a party on set with Bud Light, and I was stoked to reunite with my boys and return for my fifth Super Bowl commercial with Bud Light," he stated. The brand also released teaser ads showcasing how the celebrity trio arrived at the wedding.
Pre-Game Buzz and Promotions
In anticipation of Super Bowl 60, Bud Light is rolling out several fan-focused initiatives. Consumers can receive $60 off keg purchases and find special deals at select bars. Additionally, hundreds of kegs will be distributed on February 1st at the stadiums of the competing teams, Lumen Field (Seattle Seahawks) and Gillette Stadium (New England Patriots), offering a chance to win tickets to the game.
Post Malone is also set to headline a Bud Light concert in San Francisco during Super Bowl weekend on February 6th.
Anheuser-Busch's Super Bowl Presence
Anheuser-Busch, the parent company of Bud Light, is a dominant advertiser for Super Bowl 60, securing a total of 2.5 minutes of ad time across three of its brands: Bud Light, Michelob Ultra, and Budweiser, which is commemorating its 150th anniversary. Todd Allen, SVP of marketing for Bud Light, emphasized the brand's dedication to creating impactful Super Bowl campaigns, stating, "This year, our ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the country."
Super Bowl 60 is scheduled to air on February 8th on NBC, Peacock, and Telemundo. Ad slots for the event have been sold out since late August.