Base44 Makes Super Bowl Splash With Simple App Building Debut

In a bold move, the AI-powered app building platform Base44, now part of Wix, has made its Super Bowl debut with a commercial highlighting its user-friendly approach. The ad, titled "It's App to You," showcases how easily individuals can create functional apps from simple text prompts, no coding expertise required.

Key Takeaways

• Base44, an AI-driven app building platform, is featured in a Super Bowl commercial.
• The platform allows non-technical users to create apps using text prompts.
• Wix acquired Base44 for $80 million in June 2025 to enhance its AI development capabilities.
• The Super Bowl campaign emphasizes the simplicity and speed of app creation.

A New Era of App Development

Base44, a company that has been operational for just a year, is leveraging the Super Bowl stage to introduce its innovative platform. It belongs to a new category of "vibe coding" tools that empower individuals without technical backgrounds to build applications simply by describing their ideas in text. This democratizes app creation, making it accessible to a wider audience.

Wix's Strategic Acquisition and Super Bowl Presence

Founded by Israeli developer Maor Shlomo, Base44 experienced rapid growth in early 2025. Its potential was recognized by website builder Wix, which acquired the company for $80 million in June of the same year. This acquisition was a strategic move by Wix to bolster its AI-driven app development capabilities. Wix is making a significant investment in the Super Bowl, airing not only the Base44 ad but also a national commercial for its own prompt-based AI website builder, Wix Harmony, marking its return to the game after a seven-year absence.

"It's App to You" Campaign

The "It's App to You" campaign for Base44 is designed to be a straightforward demonstration of the platform's core value proposition: enabling anyone to bring an app idea to life and make it live within minutes. A teaser released prior to the full commercial depicted an office worker successfully launching a budgeting app, which then inspired her colleagues to create their own applications for various professional and personal needs.

The full 30-second spot expands on this concept, showing coworkers building diverse apps, ranging from an office snack inventory manager to a humorous dating app for dogs. Shay Korin, vice president of marketing for Base44, stated that the campaign was inspired by the organic way Base44 spread within workplaces. The ad aims to capture that initial moment of realization when an idea becomes a live application, encouraging sharing and further innovation.

Digital Extension and Contest

In conjunction with its Super Bowl broadcast, Base44 is launching a nationwide contest. This digital extension offers a total prize pool of $50,000, rewarding participants for building apps related to the game, whether they are deemed "useful" or "ridiculous." The campaign was created by Base44's in-house team and directed by Tal Rosenthal and Noam Sharon.